Ron Riccio


Ron Riccio


You’ve been at Russ & Daughters for 13 years. What are some of the biggest changes you’ve seen?
Besides the changes in clientele and the area, the technological updates we’ve made here recently have been a great development. Even after 95 years of being in business we continue to improve.

What does Russ & Daughters mean to you?
Besides being how I earn a living, it’s a really important part of my social interaction during the course of the day. I really enjoy the people I work with and the relationships I have with customers. I enjoy doing my work with competence and spirit. When those two things click, it’s a wonderful feeling.

You manage shipping for Russ & Daughters, what do you like about that department?
I like that it’s my area to oversee. Mail order is a big part of our business.

What’s your favorite food here?
Everyone knows that I am THE herring maven. But really, I love all the food here.

If herring is so delicious, why hasn’t it caught on with the general public?
It’s not served in restaurants as much as smoked salmon, for example, so it’s not as familiar to people. A lot of people only know herring from a jar. They don’t know what a freshly pickled herring tastes like. If people are into food and open to new experiences, they may be surprised how delicious it is.

What are some of your favorite spots on the Lower East Side?
I like the ambience at the Pink Pony. The Landmark Sunshine Cinema is one of the most interesting cinemas. Built in 1889, it housed the Houston Hipppodrome and the Yiddish vaudeville theater for over 50 years. Today, they show a great variety of independent films.

What do you like to do in your free time?
Watch my stock investments disappear, play poker,

work on my rotisserie basketball league,and play

softball in Central Park.