Russ and Daughters Press
New York Magazine
June 15, 2009
By Rob Patronite and Robin Raisfeld
June 15-22, 2009
Rob Patronite and Robin Raisfeld write: "IN SEASON: NEW CATCH HOLLAND HERRING - The best way to eat a New Catch Holland Herring is as soon as possible—at the point of purchase, even. If you’re so inclined, no one will stop you from doing so at the Russ & Daughters counter. There is a technique, however. According to co-owner Joshua Russ Tupper, the way to do it is to (1) chop up some white onion, (2) grab the attached herring fillets by the tail, and roll them around in the onion. Tilt your head back, and (3) basically lower the fish into your mouth like a Hanna-Barbera cartoon cat."