Russ and Daughters Press

New York Magazine

June 15, 2009

"In Season: New Catch Holland Herring"

By Rob Patronite and Robin Raisfeld

June 15-22, 2009

Rob Patronite and Robin Raisfeld write: "IN SEASON: NEW CATCH HOLLAND HERRING - The best way to eat a New Catch Holland Herring is as soon as possible—at the point of purchase, even. If you’re so inclined, no one will stop you from doing so at the Russ & Daughters counter. There is a technique, however. According to co-owner Joshua Russ Tupper, the way to do it is to (1) chop up some white onion, (2) grab the attached herring fillets by the tail, and roll them around in the onion. Tilt your head back, and (3) basically lower the fish into your mouth like a Hanna-Barbera cartoon cat."

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