Russ and Daughters Press
The New Yorker
May 5, 2014
Lox & Neon: video about Russ & Daughters, and our historic neon sign, by Sky Dylan-Robbins for The New Yorker
This year, Russ & Daughters, the acclaimed appetizing institution on the Lower East Side, turns a hundred years old. To celebrate the occasion, the fourth-generation co-owners, Niki Russ Federman and Josh Russ Tupper, are giving customers a place to sit. Soon, New Yorkers will be able to enjoy their lox and bagels on plates embellished with the establishment’s signature pattern of little blue fish. The Russ & Daughters Café will open on Orchard Street, just a few blocks away from the original shop. The café’s redesigned—but still classic—neon sign was crafted by the tube benders at one of New York’s oldest neon shops. Slicing salmon and bending glass are, really, quite similar.
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